| News for animal health professionals |  |
| Veterinary Medicine Update |  |  | | |  | - Tobacco plants used to develop new rabies treatment
In an attempt to create a more cost-effective treatment for people in impoverished countries who are infected with the rabies virus, researchers in London developed a monoclonal antibody to rabies using leaves of the tobacco plant. The antibody blocks the virus from adhering to nerve endings at the site of the initial bite. "An untreated rabies infection is nearly 100% fatal and is usually seen as a death sentence. Producing an inexpensive antibody in transgenic plants opens the prospect of adequate rabies prevention for low-income families in developing countries," said researcher Leonard Both. News-Medical.Net (2/2)      - Veterinarian searches for culprit in sea otter deaths
Veterinarian Melissa Miller, a wildlife pathologist at the Marine Wildlife Veterinary Care and Research Center, has been conducting necropsies on dead sea otters for 15 years and has found evidence that the animals are suffering from the effects of land-based toxins. In 2007, Dr. Miller found that 31 sea otters had died over the years from exposure to microsystin, a toxin produced by freshwater algae, and she suspects other such toxins in runoff are also wreaking havoc. Wetlands used to filter such compounds, but many have been destroyed. San Jose Mercury News (Calif.) (free registration) (2/4)  | Every day you grow more valuable to your patients…and your family.
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- Cat's weight-loss program includes swimming
Holly, an 18-pound cat, is swimming off her extra pounds since she won't engage in any other form of exercise, according to her owner. Swimming therapy is used routinely in dogs for weight loss or to aid rehabilitation after surgery, but it's less common to see a cat in the pool. According to the Association for Pet Obesity Prevention, 55% of cats and 53% of dogs are too heavy, putting them at greater risk of serious illnesses including diabetes, arthritis and some cancers. WJLA-TV (Washington, D.C.) (1/31), TODAY/Animal Tracks blog (1/31) - Hobby allows veterinarian to de-stress and help others
When she's not practicing veterinary medicine, veterinarian Ginny Scrivener creates unique pottery, donating the pieces and profits to charity. Initially looking for a way to release the tensions involved with running her own practice, Dr. Scrivener takes pride in knowing her pieces are helping people: "I also enjoy knowing that my pottery is all over the world and being appreciated, while helping to provide for those in need." The Herald Mail (Hagerstown, Md.) (2/3)  | Ten Effective Habits of Indispensable IT Departments
It's no secret that responsibilities are growing while budgets continue to shrink. Read this informative white paper to learn the 10 habits every healthcare organization should put into place now, to begin cutting costs, increasing operational efficiencies and aligning IT to your organization's strategic goals. Download the free white paper now! |
 - Market segmentation 101 for veterinarians
Not all veterinarians are born marketers, but according to veterinarian David Welch, they can reach target clients with ease and efficiency if they employ market segmentation. Discussing bovine veterinary medicine, Dr. Welch explains how practices can split clients into categories based on the goals of their operations, allowing veterinarians to provide services and information tailored to their needs. "We can't be all things to all people, but if we understand what market segments want, we can make decisions about hiring, continuing education and the allocation of resources to meet the needs of a market segment," Dr. Welch writes. BovineVetOnline.com (2/1)  | Manager's Guide: Avoid 7 Project Portfolio Pitfalls
Do projects seem to appear out of nowhere? Do you find yourself scrambling to pull together reports for executives? Download this free guide and learn about several project portfolio management pitfalls and how AtTask can help you avoid them. Get the guide now. |
 | Hot Topics | |  | | Top five news stories selected by Animal Health SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Association News | | | | - Podcast: Periodontal disease and pets
February is National Pet Dental Health Month. More than just a cosmetic issue, bad breath and yellow teeth can be a sign of serious disease in our pets, which may affect their kidneys, livers, and hearts. Oral disease is the most frequently diagnosed health problem for pets, and 80% of dogs and 70% of cats suffer from the disease by age 3, according to the American Veterinary Dental Society. In the latest AVMA Animal Tracks podcast, Dr. Jan Bellows, president of the American Veterinary Dental College and owner of All Pets Dental in Weston, Fla., talks about the importance of dental health for our pets. Listen to the podcast.
| SmartQuote | | | |  | To attain knowledge, add things every day. To attain wisdom, subtract things every day."
--Laozi,
Chinese philosopher  |
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