Bob Jacobs
Headquarters, Washington
202-358-1600
bob.jacobs@nasa.gov
John Yembrick
Ames Research Center at Moffett Field, Calif.
650-604-2065
john.yembrick-1@nasa.gov
RELEASE: 12-073
NASA TWEETUPS ARE EVOLVING. IT'S TIME TO BE MORE SOCIAL
WASHINGTON -- NASA is expanding its successful program of Tweetups to
include more social media platforms, broadening the agency's use of
social media to engage audiences about the agency's mission of
exploration and discovery. As part of this effort, the "NASA Tweetup"
will now be known as "NASA Social."
Since 2009, NASA has hosted 34 in-person Tweetups, which are informal
meetings of people who use the social messaging medium Twitter.
Hundreds of participants have shared thousands of tweets, pictures,
videos and blog posts with their followers, detailing
behind-the-scenes views of NASA launches, centers, missions and
speakers. The agency's primary Twitter account, @NASA, has nearly 2
million followers. Multiple NASA missions and centers maintain
Twitter accounts as well. NASA's innovative use of Twitter has been
recognized as one of the best in federal government.
"NASA has been recognized for its efforts in social media and we want
to build on that success, engaging in an online conversation that
seamlessly spans platforms, taking advantage of the diverse online
social experience that each enables," said David Weaver, associate
administrator for communications at NASA Headquarters in Washington.
"A Tweetup is identified with a specific online service and many
participants are members of other Internet communities. We felt it
was time to expand the Tweetup concept to embrace other social media
platforms."
The agency also has a significant presence on Flickr, YouTube,
Google+, Facebook, Foursquare and other social media websites. NASA
Socials will allow the agency to better expand online and in-person
programs to connect with audiences following NASA on a growing
variety of social media websites.
For more information on NASA Social, visit:
For a comprehensive list of NASA social media websites, visit:
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