| News for animal health professionals |  |
| Veterinary Medicine Update |  |  | | |  | - Orangutans in Indonesia carry deadly, zoonotic hemorrhagic viruses
Researchers in Indonesia tested the serum of 353 orangutans and found evidence of Ebola virus in 65 samples and Marburg virus in six. The samples were collected between December 2005 and December 2006 and frozen until they could be tested. "Ebola could be a threat to humans living in Indonesia," said researcher Chairil Anwar Nidom. Borneo Post (11/5)      - Texas A&M veterinary students train for disaster preparedness
The disaster preparedness rotation for fourth-year veterinary students at Texas A&M University is the first of its kind in the nation, according to Angela Clendenin, the Veterinary Emergency Team's public information officer. The program combines real and simulated experiences in which students are charged with constructing a command center that will serve as a triage, treatment and housing area for two weeks. Additionally, students have to plan for scores of animal cases in a 24-hour period and how they will make quick, medically sound decisions. The Bryan-College Station Eagle (Texas) (11/5) - Minn. reports state's 1st known case of a rabid deer
The Minnesota Department of Natural Resources reported a deer has tested positive for rabies, marking the state's first known rabid deer. "This is just another reminder of how important it is to vaccinate" other animals, such as horses, said state public health veterinarian Joni Scheftel. Roughly 60 to 70 animals each year test positive for rabies in the state, and most are skunks and bats. Austin Daily Herald (Minn.) (11/5)  | When all else fails, there's Twist-a-Dose®!
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- People spending more on their pets, even in tight times
Retail sales of pet products and services rose 15% in the past five years, hitting $49 billion this year, according to Mintel. The rise came amid an economic downturn that had consumers pulling back on spending in other areas. Much of the spending came in the form of necessities, including food and veterinary services, which accounted for $18.1 billion and $12 billion of spending, respectively, in 2011. MediaPost Communications/Marketing Daily (11/5) - Dogs choose favorite toys based on play with humans
Why do dogs prefer some toys over others? A recent study found the critical component was human interaction with the dog and the toy. Other features of the toys offered to the dogs such as size, shape, color, texture and sounds were important points of interest, but they mostly resulted in only transient attention. "For an animal as social as a dog, toys only become really exciting when they are part of a game with a person," said John Bradshaw, a researcher in the University of Bristol's Veterinary School. For dogs left alone, the most appealing toys are those that make noise, or chewy toys, especially those meant to be eaten. Discovery (11/5)  | Learn about Xerox® solid ink and enter to win
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 | Around the Office | |  | | - The right way to use social media
When using social media to build your brand, it's important to engage with your followers and be careful about what you post to avoid offending your customers, writes Hollis Thomases, founder of Web Ad.vantage. You should also vary your messaging on different social media platforms. "[I]f all you do is post the same exact content at the same exact time to all platforms with a push of the button, you will diminish its value on all of them," Thomases writes. Inc. online/Digital Entrepreneur blog (free registration) (11/5)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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- Veterinarian makes house calls for storm-stranded owners and pets
Veterinarian Wendy McCulloch is making house calls for pets who have been stranded or isolated in the wake of superstorm Sandy, delivering medical care for pets and supplies such as groceries for their owners. The American Veterinary Medical Foundation, the AVMA's charitable arm, provides grants for veterinarians who offer aid to animals during the aftermath of the storm. The Daily Mail (London) (11/5)  | The Publix Gift Card - The Perfect Gift for Everyone!
Are you looking for a way to show your appreciation to employees, delight vendors, or thank your best customers? Publix gift cards make terrific company rewards. They are quick and easy to purchase, include free standard shipping, and discounts are available if you purchase Publix gift cards totaling $3,000 or more per order. Order Your Gift Cards Now. |
  - Podcast: Why dogs scoot
You've probably seen dogs scoot before ... pulling themselves forward on their front legs and allowing their rear end to drag against the floor. But what does this behavior mean, exactly? Are they just creatively scratching a hard-to-reach itch, or could this behavior indicate the need for medical attention? In this podcast, Dr. Ernie Ward, founder and chief-of-staff of Seaside Animal Care in Calabash, N.C., and a featured veterinarian on the Rachael Ray Show, discusses scooting in dogs. Listen to the podcast.
 | The AVMA Veterinary Career Center (VCC) has the candidates and jobs you need to Find the Right Fit for your veterinary, veterinary technician, veterinary hospital manager and other team position needs. Come to www.avma.org/vcc to get started. | | SmartQuote | | | |  | It's impossible to move, to live, to operate at any level without leaving traces, bits, seemingly meaningless fragments of personal information."
--William Gibson,
American-Canadian author  |
| | | The news summaries appearing in Animal Health SmartBrief are based on original information from news organizations and are produced by SmartBrief, Inc., an independent e-mail newsletter publisher. The AVMA is not responsible for the content of sites that are external to the AVMA. Linking to a website does not constitute an endorsement by the AVMA of the site or the information presented on the site. Questions and comments should be directed to SmartBrief at avma@smartbrief.com. | This SmartBrief was created for jmabs1@gmail.com
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