Bob Jacobs
Headquarters, Washington
202-358-1600
bob.jacobs@nasa.gov
RELEASE: 11-409
NASA ENGAGES PUBLIC WITH NEW CUSTOM INTERNET RADIO STATION
WASHINGTON -- NASA's mission of discovery and exploration will be
showcased in a custom-produced Internet music radio station that is
crafted specifically to speak the language of tech-savvy young
adults.
Third Rock - America's Space Station is set to launch with a New
Rock/Indie/Alternative format on Monday, Dec. 12. The station is
being developed and operated at no cost to the government through a
Space Act Agreement. Third Rock can be reached from NASA's home page,
www.nasa.gov, and will soon be available through NASA iPhone and
Droid mobile applications.
"NASA constantly is looking for new and innovative ways to engage the
public and inspire the next generation of scientists and engineers,"
said David Weaver, associate administrator for the Office of
Communications at NASA Headquarters in Washington. "We have led the
way in innovative uses of new media and this is another example of
how the agency is taking advantage of these important communication
tools."
NASA is collaborating with Houston-based RFC Media to launch the
station.
"Today's 4G audience craves new music and enjoys finding it," said Pat
Fant, RFC Media co-founder and chief operating officer. "We've pulled
out the best songs and the deepest tracks from a full spectrum of
rock artists across many styles and decades. NASA features and news
items are embedded throughout the programming alongside greetings by
celebrity artists."
Third Rock also will help partner companies fill high-tech job
openings in the engineering, science and IT fields. In addition to
the NASA Web Portal, the station will be available online in the
future at the radio tab of Apple's iTunes and other sites.
"No one knows more about discovering new rock than NASA," said Cruze,
RFC Media co-founder and president. "Exciting new music is being
discovered online through specialty sites like Third Rock-America's
Space Station, where listeners will hear about great new artists way
before their friends hear of them."
To listen to Third Rock, visit:
http://www.rfcmedia.com/thirdrockradio/
For more information, visit:
-end-
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